Palm Beach Today


Palm Beach Today
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A ring pierced through his eyebrow, a reddish-colored goatee makes his style cutting edge. A bold British accent polishes off his somewhat offbeat appearance. One might think he’s the kind of guy that would sell you a skateboard.

But, as they say, looks can be deceiving. In fact, he’s just the guy that could sell you the world, if you wanted it. His name is Steve Sims, CEO of the Bluefish Concierge.

Though you may not know him yet, you will. The British-born native relocated to Geneva, Switzerland to base his headquarters in South Florida. “It’s the place everyone wants to be,” said Sims.

Whether you’re a thrill-seeking enthusiast, or someone who enjoys the finer things in life, Bluefish Concierge is your ticket to fun or just your ticket “in” to exclusive events. This year marked a milestone for Bluefish, as it became the official concierge to the American Fashion Week’s in both New York and L.A. Deep in the metropolis of trend-setting fashion, clients rubbed elbows along the runway with the likes of fashion icon Kenneth Cole and scores of other top designers such as Carolina Herrera as they unveiled their latest frocks and frills.

By Ronald Tee Johnson
Palm Beach Today

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