How Hollywood High-Net-Worth Families Do Vacations
Parents plan up to 10 years ahead for family travel with unique educational opportunities (that “also help with Ivy League applications”), including working alongside Michelin-starred Spanish chefs and closing down the Sistine Chapel or Louvre for a private tour.
Jaclyn Sienna India, CEO of bespoke luxury travel service Sienna Charles, has seen a spike in the demand for long-term travel planning, industrywide and among her clients — powerful, self-made types with a net worth of $30 million or more, including a number of producers, directors, major actors and actresses (who require nondisclosure agreements). “We plan with their children’s ages in mind,” explains India. “The families travel in the summer, at Thanksgiving, Christmas or Hanukkah and look at three-, four-, five- and up to 10-year plans, taking into account seasonality, safety and the education plan.” It helps that her clients already think this way, she says: “These are type-A personalities, so they have school calendars down pat for the next four years.”
That’s not the only reason timing is essential. “If you take a 3-year-old to Spain, it’s not going to stick with them,” says Steve Sims, founder of executive concierge service TheBluefish, whose clientele includes a number of “Hollywood faces,” studio execs and film financiers. “But at 8 or 9, they’ll notice the difference in culture and language and the different way you handle things.” When choosing a younger child’s first overseas trip, India considers the visceral pleasures of Italy as an ideal starting point. “A gondola ride in Venice, gladiator tour, pasta-making? They can understand culture from that perspective,” she says. As kids age, they can graduate to Japan and Israel, then, down the line, Southeast Asia and African safaris.
The popular notion that parents have “16 summers” with their kid before he or she leaves the nest doesn’t apply to travel, says Sims. In reality, he says, parents have six to eight summers between when a child becomes old enough for an immersive journey and when he or she becomes immersed in a device. Bigger families may even have a smaller window, says India: “If the kids are 10, 12 and 15, the family only has three years to see as much as they can” together before the eldest leaves for college.
One of her clients — a producer with multiple big-budget film-franchise credits who’s married with three boys, ages 3, 13 and 15 — wanted to “properly plan at least one big trip a year with the family to see different aspects of the world and the people around us.” The family has vacations booked to Scotland (this year), China and Hong Kong (2018), South Africa and Botswana (2019) and Patagonia and the Galapagos Islands (2020), with each trip designed, he says, to “build on the last and the kids’ education.” Curriculums often come into play, says India, who has sent a family with kids learning Roman history to Italy and another whose teenagers were studying Mandarin to China.
Some of Sims’ clients even have arranged eight-month world tours with their teens and a private teacher. One Emmy- and Oscar-winning screenwriter did this across Europe with his 11-, 12- and 18-year-olds. “With kids and the pace of life, it’s comforting to know I have certain experiences locked in and won’t miss or overlook them,” he says.
Albanese sees the wealthy elite placing a higher value on meaningful, highly personalized experiences than status destinations. India agrees: “Experience is the new luxury. Getting a perspective that a normal person can’t buy — that’s what they’re looking to spend their money on.” With Sims, such experiences might include working alongside Michelin-starred Spanish chefs in their gardens and kitchens; guided after-hours or closed-door tours at the Uffizi, Gucci Museum and Dante’s cathedral in Florence; or diving to the Titanic in a submersible, which he just booked for a father-daughter for 2018. Breakfast atop the Arc de Triomphe; hands-on panda encounters in Chengdu, China; embedding with a tribe in remote Ethiopia; and dining with the Hermes family in Paris are a few of the bespoke experiences India has arranged. Albanese’s itineraries include private visits to Maison Guerlain to make perfume and luxe three-week trips on the Trans-Siberian Railroad. He also has had the Sistine Chapel and Louvre closed down — in July — for private visits and secured an intimate dinner with three-Michelin-star chef Eric Ripert. Adds Sims: “People don’t care how much your watch is, they care about the two weeks spent in Salvatore Ferragamo’s Tuscan home, speaking with his family.” Five-star pampering can include a philanthropic component, such as an archaeological dig or school visit, says Sims, who notes, “It also helps with the kids’ Ivy League applications.”
Naturally, with this type of client, cost tends to be an afterthought. Concierge services typically charge retainers or annual membership fees that start at $5,000, and clients spend anywhere from $40,000 to a few million dollars on a single getaway. Adjoining rooms for a family of four or five easily can reach $20,000 a night. And high-net-worth clients invariably fly private or first class as they are accustomed to doing, though they will sometimes have their children fly coach for the experience — depending, says India, on “what they want to show their kids as far as wealth.”