The Envelope – LA Times


Psst! Wanna Sit Next to a Star?

Ever thought about going to one of Hollywood’s big awards shows? You know, getting all duded up and walking the red carpet with the most famous movie and music stars in the world? Rubbing elbows at the after-parties, high-fiving the winners and hugging it out with the poor losers?

Sure, you have. Well, Bluefish Concierge can make your dream come true. For a price.

Steve Sims, CEO of the 12-year-old international corporation, has seen his business skyrocket in the past decade. Today, you name the exclusive event, celeb-strewn party or hot international designer fashion show and he can probably get you in.

Sims claims to have sold tickets to top awards shows, with prices ranging from $2,500 for back row seats to $120,000 for front row spots amid the award winners.

But seats are just the start.

To feel like a real star, you still need the gown or tux, hair and makeup, a snazzy limo and driver.

And don’t forget the proper hotel. “Staying in the right hotel is key,” says Sims in his “Lock, Stock and Two Smoking Barrels” accent. “If you’re staying at the Mondrian and ‘anging out at the Sky Bar on Grammy night, you’re right in the middle of the after-party action.”

In the past, Sims has had customers (his big spender client base has money but not the necessary connections) cough up from $50 grand to a quarter mil for the “total awards package.” And, he points out, “that’s not even staying in the penthouse.” They look at it as a dream come true, a once-in-a-lifetime experience.

Don’t ask how he does it. “There are many avenues of access. And there’s always a way into any event. We have contacts with production houses, show sponsors, film and recording studios. All these important awards shows act so snooty and exclusive. I compare getting access to awards shows to being in ‘The Matrix.’ You know it’s not the real world, but they won’t admit it.”

The first step is to go tp the Bluefish website and submit to Sims’ “sniff test.” “We try to get a feeling for the customer, you know, if they’re someone we want to work with or if they just have unrealistic expectations that attending a big event will change their lives forever.”

Unrealistic expectations? In Hollywood? Shocking, simply shocking.

The Envelope by Elizabeth Snead – LA Times Nov 05

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